Direct sale model
Edit fee assumptions and see estimated net revenue per sale before you commit to a price.
For Gumroad creators and indie product sellers
Price your digital product before the launch math surprises you.
Creator Pricing Lab is an offline browser calculator for modeling Gumroad-style fees, revenue targets, conversion assumptions, traffic needs, and simple offer tiers.
- Format
- ZIP download
- Setup
- No install
- Privacy
- Runs offline
$12
A $12 product is not a $12 payout after platform, marketplace, and payment assumptions.
2.5%
Small conversion changes can dramatically alter the traffic needed to hit a revenue target.
3 tiers
A simple offer ladder can change buyer choice without rebuilding your whole product.
What's inside
A practical calculator for the decision before you publish.
Use Creator Pricing Lab when you are choosing between a low-ticket launch, a standard download, a premium bundle, or a marketplace-heavy sales path.
Marketplace comparison
Compare direct-link economics with higher-fee marketplace or discovery sales scenarios.
Traffic targets
Estimate the visits and sales needed to reach your revenue goal at different conversion rates.
Tier planner
Sketch Starter, Pro, and Studio prices to sanity-check a small offer ladder.
Launch math, not guesswork
Answer the awkward pricing questions before buyers arrive.
- What do I keep from each sale after fees?
- How many sales do I need for a $500, $1,000, or $5,000 goal?
- How much traffic do I need if my page converts at 1%, 2.5%, or 5%?
- Would a $19 or $49 tier make the offer healthier?
Best for
Creators selling downloads, guides, templates, assets, small tools, or education products.
This is a planning tool, not financial or tax advice. Fee assumptions can change, so the calculator is editable and designed for your own launch context.
One-time purchase
Get Creator Pricing Lab for $12.
Download the offline HTML calculator, sample scenarios, and plain-English user guide.
Open Gumroad checkout